A New Name, Same Golden Glow
If you’ve been with me for a while, you know that this business has always been personal. It started in 2009 with a simple intention: to help women feel good in their skin — naturally, beautifully, confidently. Over the years, it’s grown, shifted, evolved, and so have I.
Illusions Organic has officially become Sunny & Sheer.
This isn’t just a rebrand — it’s an alignment. A deep exhale. A settling into what this business has become.
Why the Change?
The word Illusions served me once. It was born in the era of airbrush tanning as a “quick fix” — a trick of the light, a beauty illusion. It’s not about pretending though. It’s about revealing what is already there.
Confidence. Warmth. Wellness. Radiance. Sheer Brilliance!
The new name Sunny & Sheer reflects:
A lighter, cleaner approach to beauty
Ingredients and formulas that are safe, thoughtful, and skin-loving
A glow that looks like you, just kissed by the sun
A feeling — warm, confident, effortless
Not hidden. Not masked.
Just amplified.
What’s Staying the Same
Everything you love:
✔️ The same custom-blended, natural-looking tans
✔️ Studio + mobile appointments
✔️ The same technique that keeps you streak-free, orange-free, and confident
✔️ The same warm, welcoming energy (always)
If you’ve been here before, you know — our tans aren’t just tans. They are:
“I feel like myself again.”
“I needed this.”
“This changed my week.”
That isn’t changing.
What’s New
Refreshed branding
Elevated products
A name that reflects the real glow we create
This next chapter is about ease, warmth, and stepping into your day radiant — without forcing it, without overdoing it, without apology.
It’s about the sheer glow of feeling confident and at ease.
A Thank You
To everyone who has supported this business through its seasons — thank you. Whether you’ve come once a year for your vacation tan, or I’ve become part of your weekly ritual — you are the reason this dream has shape and breath and momentum.
I am so grateful you’re here.
And I can’t wait to glow with you in this new era.
With love & luminous skin,
Danielle
Founder, Sunny & Sheer
